Concierging – The act of “faking a service” typically with a low-tech offering (if any). Working out the bugs of any process, service or concept as you go.

This scene from the movie “the Founder” captures it all so well:

Here, you see the two McDonalds brothers executing a service prototype on their “speedy system” concept. Can you identify the Opportunity Recognition step? The Solution Selection step? Let us know!